Rudolph Hooker -- Red Braces ?

Looking at the things AV(2010)PLC are doing these days, there seems to be yawning gap between what the customers want and what AV actually does. Whilst the customers are interested in water points, winding holes, stiff lock gates et al, AV seems to be obsessed with image and branding issues. After all that's where they spend most of their time, effort and money. I am at a loss to account for this policy.

A friend of mine (real boater) suggested it may be a simple case of common sense versus an ego in a suit wearing red braces ?