Matt Black -- Image Makeover

Following the recent AV(2010) PLC Board Meeting, Hugh Baton released this press statement.

The AV Board of Directors have today approved a budget of £1M to update the company logo, change the corporate colour scheme and conduct a general image makeover.

AV is a modern public facing company with shareholders. It is our duty to protect their investment and maximize the dividend paid each year. It is this Boards opinion that the old BW was far too interested in day to day maintenance of the waterways.

The City does not understand or is interested in the technical issues involved in running a canal system. It is only interested in the share price and earning potential. This is why the image AV presents to the public is crucial to our success.